--- title: Another wasted ask to take 4 minute showers? description: Join Water Night Australia on 23 October 2025 to reduce water use and embrace small actions that create a significant impact. Be a hero for our planet. image: https://touchgrid.com/hubfs/The%20Guardian.png --- [Skip Navigation or Skip to Content](https://touchgrid.com/news/another-wasted-ask-to-take-4-minute-showers#skipToMain) [![header_logo](https://touchgrid.com/hubfs/TouchGrid_2026/Images/header_logo.svg)](https://touchgrid.com) - [Product](https://touchgrid.com/product) - [Utilities](https://touchgrid.com/utilities) - [Support](https://touchgrid.com/support) - [Calculator](https://touchgrid.com/shower-savings-calculator) - [News](https://touchgrid.com/news) - [Shop](https://shop.touchgrid.com/products/showerstar-shower-sensor-timer-app) [Contact](https://touchgrid.com/contact) [Contact](https://touchgrid.com/contact) This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. # Another wasted ask to take 4 minute showers? ![Picture of Bernard Emby](https://touchgrid.com/hs-fs/hubfs/TouchGrid_2026/Images/user.png?width=50&name=user.png) [Bernard Emby](https://touchgrid.com/news/author/bernard-emby) | [Featured](https://touchgrid.com/news/tag/featured) 05 July, 2026 ![](https://touchgrid.com/hubfs/The%20Guardian.png) [![The Guardian](https://touchgrid.com/hs-fs/hubfs/The%20Guardian.png?width=2632&height=1990&name=The%20Guardian.png)](https://www.theguardian.com/lets-save-water/2026/jun/30/water-saving-tips-home-leaks)Most of us are familiar with the standard advice to take four-minute showers—as highlighted in a recent The Guardian piece on household water leaks and savings—the reality is that these requests and simple shower timers consistently fail to drive lasting behavioural change. Shifting a habit as deeply ingrained as our daily showering routine requires more than just a strict time limit; behavioral science demonstrates that individuals need 60 to 90 days of consistent, positive nudging at the exact moment of the behavior to successfully wire a new habit. This critical psychological gap is precisely why we developed ShowerStar, leveraging proven behavioral science and real-time nudges to transform water-saving intentions into permanent, effortless household routines. [https://www.theguardian.com/lets-save-water/2026/jun/30/water-saving-tips-home-leaks](https://www.theguardian.com/lets-save-water/2026/jun/30/water-saving-tips-home-leaks) Share: [linkedin \[#161\] Created with Sketch.](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Ftouchgrid.com%2Fnews%2Fanother-wasted-ask-to-take-4-minute-showers) ## Related Posts [![](https://touchgrid.com/hubfs/Winter%20bill.png)](https://touchgrid.com/news/the-traffic-light-for-your-shower-that-could-save-your-winter-energy-bill) [Featured](https://touchgrid.com/news/tag/featured) ### [The Traffic Light for Your Shower That Could Save Your Winter Energy Bill](https://touchgrid.com/news/the-traffic-light-for-your-shower-that-could-save-your-winter-energy-bill) See article here: ... [![Bernard Emby](https://touchgrid.com/hs-fs/hubfs/TouchGrid_2026/Images/user.png?width=30&name=user.png) Bernard Emby](https://touchgrid.com/news/author/bernard-emby) 10 July, 2026 [![](https://touchgrid.com/hubfs/Fiedl%20Trial.png)](https://touchgrid.com/news/showerstar-field-trial-report) [Featured](https://touchgrid.com/news/tag/featured) ### [ShowerStar Field Trial Report](https://touchgrid.com/news/showerstar-field-trial-report) We’ve always said that small changes lead to a massive impact, and now we have ... [![Bernard Emby](https://touchgrid.com/hs-fs/hubfs/TouchGrid_2026/Images/user.png?width=30&name=user.png) Bernard Emby](https://touchgrid.com/news/author/bernard-emby) 03 July, 2026 [![](https://touchgrid.com/hubfs/Small%20Change%20Big%20Impact.png)](https://touchgrid.com/news/every-minute-matters) [Featured](https://touchgrid.com/news/tag/featured) ### [Every minute matters](https://touchgrid.com/news/every-minute-matters) See how the ShowerStar Shower Sensor Timer & App uses real-time behavioural ... [![Bernard Emby](https://touchgrid.com/hs-fs/hubfs/TouchGrid_2026/Images/user.png?width=30&name=user.png) Bernard Emby](https://touchgrid.com/news/author/bernard-emby) 03 July, 2026 [![Logo](https://touchgrid.com/hubfs/TouchGrid_2026/Images/footer_logo.svg)](https://touchgrid.com/) Quick links - [Product](https://touchgrid.com/product) - [Utilities](https://touchgrid.com/utilities) - [Shop](https://shop.touchgrid.com/products/showerstar-shower-sensor-timer-app) - [Calculator](https://touchgrid.com/shower-savings-calculator) - [About Us](https://touchgrid.com/#about_us) Our products - [ShowerStar Smart
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